SPECS

DIGITAL

Bringing clarity to your website, and eyes to your business.

Services

What’s the vision for your website?

I build beautiful, easy-to-manage websites with copy that gets you noticed and speaks to your audience.

Whether you’re a café, boutique, or local service provider, I take care of the digital side so you can focus on running your business.

  • From $990. Limited time only.

    Kickstart your 2026 online goals with a one-pager website.

    • Outline your business, services and contact info on a one-page scroll website

    • Includes engaging copywriting to guide your customers through to you directly

    • A great option for new businesses or tight deadlines

    • Mobile-friendly

    • Meets accessibility standards

    • Easy to update and maintain yourself via Squarespace, or bundle with a maintenance retainer package.

    Already have polished copy? Ask about a design-only build.

  • From $2,200

    • Get yourself online with three (3) pages: Home, About or Services, Contact

    • Polished, professional design that reflects your brand

    • Copywriting included - your ideas transformed into words that convert

    • Content informed by latest in SEO and AI search results to help customers find you online

    • Mobile-friendly

    • Meets accessibility standards

    • Easy to update and maintain yourself via Squarespace, or bundle with a maintenance retainer package.

    Already have polished copy? Ask about a design-only build.

  • From $3,500

    • Expanded site for growing businesses: menu/services, team bios, blog/news integration

    • Customised branding & design

    • Copywriting included - your ideas transformed into words that convert

    • Content informed by latest in SEO and AI search results to help customers find you online

    • Booking/contact forms, image galleries, or other integrations

    • Mobile-friendly

    • Meets accessibility standards

    • Easy to update and maintain yourself via Squarespace, or bundle with a maintenance retainer package.

    Already have polished copy? Ask about a design-only build.

  • From $5,000

    • Ideal for multi-service businesses and those needing booking system, gallery, portfolios or e-commerce integration

    • Full branding refresh & professional design

    • Copywriting included - your ideas transformed into words that convert

    • Content informed by latest in SEO and AI search results to help customers find you online

    • Mobile-friendly

    • Meets accessibility standards

    • Easy to update and maintain yourself via Squarespace, or bundle with a maintenance retainer package.

    Already have polished copy? Ask about a design-only build.

  • For businesses that need more: complexity, custom integrations, or e-commerce. Every custom build includes professional copywriting and SEO setup. Pricing on request.

  • Think of it as having a digital team member on call.

    Retainer packages start at $149/month for regular copy updates, image swaps, SEO refreshes and digital strategy guidance.

Client spotlight

Looks Good Thanks

Steve - a south-east Queensland based photographer - needed a website to showcase his varied services and portfolio, plus give potential clients a way to reach out once they’d browsed his site.

This is a website where the imagery really does the talking! Clean, simple, and built for future expansion (with a bit of personality baked into the design).

This website is hosted on Pixpa, which is designed for hosting client galleries that can be sent out as part of Steve’s photography services, and is really simple to maintain and customise.

A screen capture of the Looks Good Thanks website
Icon of computer monitor displaying eyeglasses, representing virtual eyewear viewing or technology.

The person behind the specs

Hi, I’m Alice!

I’ve been working in web design, writing and digital strategy for more than 10 years. I’ve seen many changes in the digital space during that time, and I get it can be quite tricky to know where and how to get started.

I love making the complex simple. I take the what you need (the specs, if you will) and turn it into an engaging little slice of the internet you can use to attract, retain and convert your customers and clients. I really love to pair the technical with the creative, and have worked with sole traders and businesses of many specialties to create engaging online experiences.

I’m based in southeast Queensland, and would love to work with you no matter where you are.

Let’s chat

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